This is the most crucial step an organization would be taking to align the goals and objectives to reach their vision, both while they are starting up their business journey and while they are in the middle of their operations for sustaining and growing their business. Sarathee helps the organizations to define and execute strategy in three levels- Corporate, Business and Functional.

Corporate Level- Sarathee strategises to integrate and handle all the business offerings the company is handling or proposed to handle. Sarathee provides executive planning for allocation of adequate resources for each portfolio to bring in synergy.

Business Level- Sarathee helps individual portfolios or business units with unique strategies to scale up their growth through competitive positioning.

Functional Level- Sarathee devises strategies for the organization to have effective utilization of their resources in Operations, HR, Production, Marketing, and Finance. This will effectively be monitored using short-term objectives.

Once the strategy is defined and formulated, Sarathee handholds the organization to effectively execute these strategies through the Business and Functional leaders of the organization thereby we help in the capacity and team building to provide sustainability and growth to the business. At Sarathee we deploy various Analytical Frameworks like Balanced Score Card, PESTEL, SWOT, TOWS Matrix, Value Chain, Porter's Five Force, etc. to devise the customized strategy for your organization.

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"Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do."
- Michael Eugene Porter an American academic known for his theories on economics, business strategy, and social causes.